Threads

SEO is dead, so Andrew reframes the whole question: communication is how we love our neighbor, which means choosing the right medium. The hosts work through email, group texts, church apps like Planning Center, a Google Voice text ministry, and the new robots.txt era of search.

Jay Y. Kim on how noise rewires our craving for silence, and why analog presence transforms where digital only informs.

Samuel James argues the internet is not just a tool but a set of liturgies quietly forming what we desire.

As Musk circles Twitter, the hosts read the platform's decontextualized speech against ancient wisdom about news, words, and the formation of attention.

Is authenticity overrated? Using BeReal as a test case, the hosts ask what 'be real' actually demands of us, and whether any app can deliver it.

Jason Thacker on forming wisdom instead of just following rules, and how our digital habits quietly disciple us in an age of misinformation.