Multiplying the Word

SEO is dead, so Andrew reframes the whole question: communication is how we love our neighbor, which means choosing the right medium. The hosts work through email, group texts, church apps like Planning Center, a Google Voice text ministry, and the new robots.txt era of search.

Setting the tone: neither breathless nor fearful, how to talk about AI with wisdom.

Jay Y. Kim on how noise rewires our craving for silence, and why analog presence transforms where digital only informs.

Ian Harber joins to weigh AI companions, a fragmenting internet, and what is real when the feed is full of bots.

Chris Martin on the anxiety social media breeds, the gap between our front- and backstage selves, and how churches should show up online.

Andrew and Joel sit down with Scott Hurst, a self-described 'average' Toronto pastor, to hear how the AI conversation actually sounds between pastors. Less 'should AI write your sermon' (nobody is) and more rental agreements, meeting minutes, the capacity for mystery, and the pain points a shepherd should never automate away.