ministry

SEO is dead, so Andrew reframes the whole question: communication is how we love our neighbor, which means choosing the right medium. The hosts work through email, group texts, church apps like Planning Center, a Google Voice text ministry, and the new robots.txt era of search.

Paul Hoffman on AI in ministry, the shepherd's irreplaceable work, and what machines cannot pastor.

Pastor Luke Simmons on making local, faithful digital content for a real congregation.

Caleb Wait on building durable institutions, not just audiences, in digital ministry.