SEO is dead, so Andrew reframes the whole question: communication is how we love our neighbor, which means choosing the right medium. The hosts work through email, group texts, church apps like Planning Center, a Google Voice text ministry, and the new robots.txt era of search.
Andrew and Joel sit down with Scott Hurst, a self-described 'average' Toronto pastor, to hear how the AI conversation actually sounds between pastors. Less 'should AI write your sermon' (nobody is) and more rental agreements, meeting minutes, the capacity for mystery, and the pain points a shepherd should never automate away.